3 Puzzle Pieces That Inform Your Direction and Competitive Advantage (Slides)
3 Puzzle Pieces That Inform Your Direction and Competitive Advantage – Dr. Rob Cole
Session was held at the Diamond Jubilee Alliances Conference on Saturday, Sept. 29, 2018
Program Overview
Your competitive advantage is formed by the interplay of three different, ever-changing forces: your assets, your aspirations, and the market realities, i.e., what you offer the marketplace relative to your competition. In this session, we will discuss how to put yourself in a position to win by pursuing worthy aspirations and using your assets to your advantage, while navigating the market realities.
Speaker Profile
Dr. Cole is a physician, author and entrepreneur. He built a successful surgical and obstetric practice in the Bay Area in the mid 80s. When confronted with the challenge of managed care, he founded the largest Ob/Gyn IPA in California to negotiate and stabilize compensation. At the age of 49, Dr. Cole received a cancer diagnosis which resulted in physical disability ending his obstetric and surgical practice after 25 years. While in experimental treatment, he became the Chief Medical Officer for a molecular diagnostics firm. With continued survival, he returned to patient care to practice Hospice medicine. He has now started a practice to help patient’s facing life threatening illness address their anxiety, meaning and purpose as they face their mortality.
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